Wego just got a new cute mascot: Weegio, a fuzzy green alien with a serious case of wanderlust. Created to make travel planning friendlier, faster, and more fun, Weegio brings Wego’s personality to life.
It is the first time a MENA travel brand has introduced a character to represent its identity.
Who is Weegio?
Weegio is a pint‑sized, fuzzy green traveler who has roamed the galaxies for what feels like “gazillion” years and decided Earth is the best place to explore. Part expert, part cheerleader, he’s here to help everyone travel smarter, offering tips, hacks, and timely nudges right when users need them. He’ll answer to “Wee‑jee‑o,” though he prefers “Wee‑gee‑o.”
By turning useful features into a friendly voice, Weegio gives Wego a fresh edge with younger audiences while remaining welcoming to all. He makes the brand instantly recognizable and emotionally relatable, turning everyday planning into a moment of discovery and joy.
Why introduce a character?
“People don’t connect with logos; they connect with stories and personalities,” said Roxana Nicolescu, VP Brand Marketing at Wego. “With Weegio, we’ve created a character that feels alive: a curious, helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego experience not just useful, but entertaining.”
What makes him unique?
You might hear Weegio before you see him. He speaks “Weegish,” an otherworldly accent developed with professional sound engineers and AI. A new sonic signature, our catchy “Weeeeggoooo,” will soon become a familiar call to adventure.
Visually, his alien design channels Wego’s bold colors and playful energy, bringing the line “The Best Travel Deals in the Universe” to life across video, product, and social media.
Where will you meet him?
Weegio will guide users across Wego’s website and app, from the home screen and search results to booking confirmations, offering clear, timely help without adding friction. Beyond product, he’ll star in social‑first campaigns, animated skits, memes, and travel tips. His mission is simple: point travelers toward the smartest choice of booking with Wego.
It’s Time to Wego
Weegio’s mantra is short and memorable: “Time to Wego.” Whether it’s a long Monday, a busy week, or the urge to escape, he’s here to remind everyone that an adventure is only a few clicks away. Look out for Weegio on your next visit; your new travel sidekick is ready to help you find your next great escape.