UAE, 2 May 2018: Wego, the largest online travel marketplace in the Middle East and North Africa, has launched an innovative destination co-marketing campaign to boost tourism in the Emirate of Sharjah. Devised collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA) the campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate, enabling tourists to surpass traditional generic pursuits.
By showcasing some of Sharjah’s biggest tourist attractions, through innovative online marketing activities, the campaign seeks to position the Emirate as a destination of choice amongst global travellers. Sharjah’s delightful mix of fun attractions, traditional hospitality and old-world charm, which resonate with a variety of audiences from around the world, will be promoted through this dedicated campaign.
Additionally, the campaign will focus on promoting the Emirate’s much-loved events and activities such as, but not limited to, the Sharjah International Book Fair, Sharjah Calligraphy Biennial and Sharjah Traditional Crafts Forum.
“Sharjah is the perfect Middle Eastern city for travellers who wish to explore a ‘fresh’ destination packed with unique history and rich heritage and traditions,” said Mamoun Hmedan, Wego Managing Director for MENA and India. “In order to boost the emirate’s image as a family-friendly and culturally-charged destination, Wego will harness online tools such as high-impact display advertising, Search Engine Marketing (SEM), and unique content marketing tactics. Together, these digital marketing tactics seek to further strengthen SCTDA’s ongoing marketing efforts,” he added.
“Wego is the largest online travel marketplace across the MENA region , which presents Destination Marketing Organizations (DMOs) with the distinct opportunity of engaging with millions of travellers,” Mamoun added. “DMOs are increasingly partnering with Wego to gain an unparalleled advantage for their destination marketing activities through our strategically positioned and individually tailored online campaigns. Our constant endeavour is to empower DMOs to capture the interest of potential travellers and attain high-conversion rates at the most favourable time – while they shop for travel.”
The co-marketing campaign comprises a series of multi-device and multi-channel promotional activities that will enable SCTDA to engage with millions of travellers across the globe.
This announcement was made at the side-lines of the prestigious Arabian Travel Market (ATM) 2018.
Wego, provides award winning travel search websites and top ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore، Jakarta and Cairo.
For more information please contact:
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