Wego launches ‘slightly humorous’ ads in Indonesia ahead of Asia-wide roll-out

September 18, 2014
, by wego admin

Singapore-based online travel deals site Wego has launched its first TV and YouTube advertising campaign, beginning in Indonesia – one of its fastest-growing markets – with a regional roll-out planned for the coming weeks.

A press release describes the video ads, which celebrate the individuality of travel choices, as having “a slightly humorous undertone.”

Wego’s CMO Joachim Holte said in the release: “Delivering the Wego message with a touch of humour reinforces our real-person approach that we cultivate in all our communications as well as our product. We want people to know that we understand the catalyst behind travel intentions differs for each person, whether they travel for family holidays, last minute business trips, or even a romantic escape.”

Read more : Mumbrella Asia