Wego introduces new General Manager and TV campaign for the Middle East & North Africa

October 2, 2014
, by wego admin

Dubai, 2 October, 2014 – Wego today announced the appointment of Mamoun Hmedan as General Manager, Middle East & North Africa (MENA) who will lead the regional team based in the Dubai Internet City and also the launch of a TV advertising campaign targeting Arabic speaking markets across the region.

Hmedan first joined Wego in 2013 in the role of Manager, Media Sales – MENA. He was pivotal in establishing Wego’s media business in the region and also in the setup of Wego’s Private Advertising Marketplace which provides media agencies programmatic access to advertising inventory via their trading desks. Hmedan has been acting-GM since April this year.

“Wego is the leading travel search site across the Middle East now and Mamoun has been the driving force in scaling our media business and developing our key commercial partnerships in the region so I’m very happy to announce his official appointment as General Manager, Wego MENA,” said Ross Veitch, CEO and co-founder of Wego from the Singapore headquarters.

“This is such an exciting time for Wego in the Middle East and I’m thrilled to be able to play such a significant role in its future growth,” said Mamoun Hmedan, General Manager, Wego MENA.

“On my first day in my new position I’m pleased to announce that Wego’s first TV campaign developed for the GCC and Pan-Arab markets, is now live and airing on MBC’s Al Arabiya News channel,” said Hmedan. “Wego now attracts over two million visitors a month in MENA and our traffic is rapidly increasing. This TV campaign will introduce the Wego brand and product to a much wider audience.”

The new Arabic language TV campaign features local talent from around the region and was produced in Dubai by Stargate Studios. It is a series of six commercials that showcase various travel shopping scenarios and traveler types amongst the online traveler segment being targeted. The ads feature a humourous style and communicate the benefits of using Wego to compare the prices for flights and hotel rooms across many travel agency, airline and hotel websites.

Wego launched the first travel metasearch sites fully localised into Arabic in April 2012, the success of which led to a full service operation based in Dubai which opened in February 2013. Since then Wego’s 12 Middle East country sites, the largest of which are Wego Saudi Arabia (http://sa.wego.com) and Wego UAE (http://www.wego.ae), have been growing extremely rapidly. Earlier this year, Wego launched the world’s first travel app for iOS in Arabic, with right to left functionality which quickly took number one spot in the iTunes App Store in Saudi Arabia.

Wego’s TV commercials are available for viewing at: https://www.youtube.com/user/WegoArabia

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For press enquiries and personal interview requests, please contact:

Anita Duffin
Press Office, Singapore
Wego Pte Limited
[email protected]

About Wego

Wego.com is the leading travel search engine across the Asia-Pacific and Middle East and is used by millions of travellers each month to save time, pay less and travel more. The company provides powerful yet simple to use tools that help travellers research trips, compare prices for flights and hotels across multiple websites, and to book travel online. Wego shows users an unbiased and channel neutral view of travel prices, providing a choice of booking direct with a hotel or airline, or via an online travel agent or aggregator. For more information, visithttps://www.wego.com/about.