“Apart from expanding their reach to new target audiences probably one of the most important of all gains for carriers is the direct relationship with the passenger which gives them the Lifetime Value,” Wicks added.
“Travellers are becoming more tech savvy and increasingly adopting Wego as the most efficient form of locating the best flights and accommodation options globally,” Wicks continued. “We’re thrilled to see our hard work is paying off with more Asian carriers directly connecting with Wego, and to have leading carriers from the Cathay Pacific group recognise travel metasearch as a part of their distribution mix is even more pleasing which directly benefits the consumer with more choice.”
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