Lahore, September 16, 2025 – Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its expansion in Pakistan as part of its continued growth strategy across emerging markets.
Localized services for Pakistani travelers
Wego’s entry comes at a time of rising demand for domestic and international travel in Pakistan. The company now offers seamless booking in Pakistani Rupees (PKR), eliminating exchange rate fluctuations and hidden charges.
Wego has also partnered with leading Pakistani airlines—AirBlue, AirSial, Fly Jinnah, PIA, and Serene Air—alongside thousands of global carriers and hotel partners. This ensures travelers enjoy more choices, from low-cost to premium services.
A dedicated Pakistan-based support line will provide 24/7 assistance, adding confidence and convenience to bookings.
Partnerships and market outlook
Dean Wicks, Chief Flights Officer at Wego, said:
“Pakistan represents a rapidly expanding travel market, fueled by a youthful and energetic population with a strong appetite for journeys.”
Ross Veitch, CEO & Co-founder of Wego, added that Pakistan is both a strategic consumer market and a valuable R&D hub, with long-term growth opportunities in localized services and travel partnerships.
Aviation sector momentum in Pakistan
Pakistan’s aviation sector has seen a resurgence in routes and destinations:
- Islamabad gained direct flights to Paris and Manchester.
- Lahore regained Baku, Dammam, and Kuwait connections.
- Sialkot added routes to Bahrain, Doha, Muscat, Abu Dhabi, and Riyadh.
Private carriers like AirBlue, AirSial, and Serene Air are expanding globally, while PIA prepares to re-enter the European market.