Singapore, 14 October, 2013 – As part of a broader greater China market strategy, Wego, the leading travel metasearch site in the Asia Pacific and Middle East, has introduced a targetted localisation focus for Taiwan; a market showing an impressive and steady rise in online travel bookings.
Booking revenue through the localised Wego Taiwan site at www.wego.tw has consistently increased since May 2013 showing revenue growth of more than 20 per cent each month, prompting the appointment of a dedicated market manager to continue to drive the business forward.
“Based on the market strength and impressive response to Wego in Taiwan, we recognised the importance of having a local professional with a solid understanding of Taiwanese travellers and local travel suppliers,” said Joachim Holte, Chief Marketing Officer for Wego.
“As part of Wego’s broader greater China strategy, James Huang will oversee Wego’s Taiwan and Hong Kong markets, and we will be introducing a market manager solely to manage China towards the end of October,” Holte continued.
Wego presents an unbiased and channel neutral view of travel prices, providing users with the choice of booking online directly with a hotel or airline, or via an OTA or aggregator site, saving travellers time and money.
“Wego’s vast Asian inventory of airlines, hotels and travel suppliers are perfectly suited the tastes and destination choices of Taiwanese travellers,” added Holte. “We’ve experienced great success by tailoring travel options in line with local popularity, in local languages, throughout our developing regions globally, and we’re committed to providing the same exceptional user experience in Taiwan.”
The market managers are based at Wego’s headquarters in Singapore and the company also has offices in Jakarta, Bangalore and Dubai. Earlier this year, Wego received an investment of $17 million in growth capital through the completion of a Series C Preferred Share Offering and continues to extend its market presence globally while developing fresh and innovative product.
“Currently Asian destinations are first choice for these travellers,” said James Huang, Market Development Manager for Wego, Taiwan and Hong Kong. “Asia’s enormous LCC network has facilitated the ease and affordability of flights for the budget conscious Taiwanese, and Southeast Asia’s close proximity of diverse destinations makes travel time attractive.”
Top 5 flight searches at www.wego.tw:
1. Japan
2. China
3. South Korea
4. United States
5. Australia
Top 5 accommodation searches (international):
1. Shanghai
2. Osaka
3. Busan
4. Singapore
5. Seoul
Top 5 accommodation searches (domestic):
1. Taipei
2. Kaohsiung
3. Nantou
4. Pingtung
5. Hualien
“The budget conscious Taiwanese are discovering how easy it is to find good value accommodation at Wego,” said Huang. “Wego is entering this market at the perfect time to help travellers compare and complete bookings online in one of the world’s fastest growing travel markets,” Huang concluded.
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