A minor tweak in Facebook’s newsfeed algorithm or the way insights can be used by businesses can impact travel brands. Ritesh Gupta investigates.
Achmad Alkatiri, senior community strategist and social product manager at travel search engine Wego.com, highlights three specific issues that travel brands should take note of in the new look.
Any change on a business page requires a brand to revisit its overall creative strategy. But Alkatiri argues the latest update doesn’t call for any major change. “I don’t think much adjustment is needed, since all the creatives/ graphics on the page (covers, profile pictures, app thumbnails) still use the same size as previous design,” he says.
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