VisitBritain and Wego Partner for the 7th Year Running
The tea-themed campaign will promote the best in Britain and offer something for every type of traveler
Wego, the largest online travel marketplace in MENA, teamed up with VisitBritain, Britain’s National Tourism Agency, to launch an exciting new campaign aimed at attracting more travelers from the GCC to Britain.
The ‘Spill the Tea’ awareness co-marketing campaign, which runs until June 2023, seeks to showcase Britain’s unique blend of activities and attractions, culture, and modernity, enticing travelers to explore the country’s iconic landmarks and hidden gems. It will be broadcast across a mix of channels ranging from short films and co-branded content across social media including Facebook, Instagram, Youtube to digital display advertising, radio and VOD & AOD platforms.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “Building on the success of the previous campaigns, we’re delighted to partner with VisitBritain for the seventh year. By leveraging Wego’s data driven insights and Britain’s diversified offerings, we were able to create customized travel experiences that resonate with GCC travelers. We look forward to inspiring even more travelers to explore this must-see destination.”
Through this collaboration, VisitBritain and Wego will inspire travelers to book a trip to Britain and create unforgettable memories.
VisitBritain’s Interim Deputy Director Carol Maddison said: “The GCC is a very important tourism market for Britain and we are delighted to be running this dedicated campaign in partnership with Wego. By tapping into motivations for travel now and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more of Great Britain, stay longer and to explore year-round.”
The tea-themed campaign includes video commercials and dedicated websites in both Arabic and English and it emphasizes Britain as a welcoming, dynamic, exciting and inclusive destination in the multi-media advertising campaign called ‘Spilling the Tea on Great Britain’.
Using Britain’s love of tea, VisitBritain has shaped a story about the new and exciting experiences on offer, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist, showing visitors that ‘whatever your cup of tea’ Britain has got it.