HYDERABAD, July 26th, 2012: Wego, Asia/Pacific’s leading travel metasearch site today announced the launch of a dedicated Telugu website for the 74 million speakers in India and many more overseas, www.wego.co.in/te. Telugu speakers can now compare 600 airlines and 350,000 accommodation options in real-time, booking directly with any of hundreds of travel suppliers.
It’s the latest of 11 national languages to be announced by Wego India (www.wego.co.in) as the cosmopolitan travel site reaches out to communities across the nation to save time and money online.
General Manager for Wego India, Jackson Fernandez commented on the development:
“Language is one of the few remaining barriers on the net with travellers having to use English or Hindi for most of their interactions online. Wego has overcome this obstacle, making an astonishing array of travel products more accessible and affordable for all.”
The momentum the company has gathered since the official launch of the site earlier this year has encouraged a huge wave of travellers to adopt Wego to trim their travel costs, for both domestic and especially international travel where the savings on airfares and room-rates are countering the devaluation of the Rupee.
In the state of Andhra Pradesh, particularly around IT hub Hyderabad, Wego is seeing users click through to partner sites in very high numbers. There was a nine-fold increase in hotel clicks, a measure of purchase intent, between January and May this year, compared to last.
Their choice of destinations also highlight the strong domestic business links, as well as a sophisticated pattern of international travel. The connection with North America is also evident in the city-pairs frequently chosen. Hyderabadis travel frequently to enjoy South East Asia’s leisure hotspots, especially the hotels in Singapore and Bangkok, with regular long-haul flights to Australia, the United Kingdom and alpine favourite Switzerland.
Top 5 Domestic Searches by Hyderabad Users
- New Delhi
- Hyderabad (inbound)
Top 5 International Searches by Hyderabad Users
- United States
- United Arab Emirates
- Saudi Arabia
Wego is encouraged to see inbound travel in the top five hotel searches. It shows Hyderabadis are using wego.co.in to plan travel for visitors from outside. It means that the local content of the site is meeting their high expectations, given their considerable knowledge of the region.
Over the coming weeks, Wego anticipates a further surge in traffic. There are also already signs of a spike in travel over the Independence Day celebrations as Indians look for regional getaways. The weather cooling should then produce a final inbound and outbound boost for Andhra Pradesh through to the end of the year.
Fernandez is in the region signing more partners to add to the top travel sites and online travel agents in India that are already integrated into Wego. The Singapore-based company operates sites in 40 countries and 30 languages to date.
Wego does not sell flight tickets or hotel rooms like a travel agent; instead it compares all the major online travel agents, airlines and hotel groups to surface the best deals. Wego users then choose the products and the suppliers they prefer and click through to book direct. For more information, click: www.wego.co.in.
For more information, please contact:
Value360 Communications – An affiliate of Huntsworth
Tel: +91 9899766011
Email: [email protected]
Considered the ideal site to begin planning travel, Wego.com gives travellers a complete view of available flights, hotels, travel packages and deals from hundreds of travel websites in the time that it takes to search just one. The latest pricing, availability and reviews are shown, with tools provided to select the cheapest days to fly and to find the best hotel offers. A traveller then simply click through to the partner websites to book. Wego.com was founded in 2005 by former executives of InterContinental Hotels Group, Yahoo!, Priceline and ZUJI. Investors include News Digital Media and Tiger Global. In 2010, Wego merged with HolidayIQ.com, an established India based travel content and community site. For more information, please visit: https://www.wego.com/about/