Singapore, 10 January, 2017 – Wego.com, the leading travel search site in the Asia Pacific and Middle East, today reveals the growth in adult children travelling with elderly family members leading up to Chinese New Year.
“Family is such an important component of Chinese culture and today, young Chinese professionals are taking the lead in travel planning and bookings for their parents and extended family to maintain the limited time they spend together,” said James Huang, Market Development Manager, Wego North Asia.
Huang says that many adult children have relocated to work in first-tier cities such as Shanghai or Beijing, or have left China completely to establish their careers internationally.
“Traditionally Chinese families consisted of large families with seven or more children who would live and work close to home,” explained Huang. “But in recent times the number of children has shrunk to only one or two, however the importance and value of family remains very strong even though modern life now places distance between them.”
“Add to that the limited annual leave allowance in China of around seven working days, the amount of achievable family time is less than ever,” Huang said. “Adding annual leave to Chinese New Year equates to one of the longest continuous periods of time available to many, and the number one priority is spending that time with family.”
Huang has seen a new trend emerge where young professionals are flying their parents and family to them, or to another destination to spend time together depending on where they’re based.
“On Wego we’re seeing outbound family travel growing in demand for Chinese travellers, and not just at Chinese New Year,” Huang continued. “Many also take advantage of long weekends to increase family time.”
“Young professionals living away from home are willing to spend more money to ensure their ageing parents especially travel in comfort by booking full service flights for them,” Huang added. “They prefer family friendly hotels close to public transport in modern cities such as Tokyo and London. For destinations outside of Asia, they’ll select hotels who cater to Chinese tastes with familiar meals such as congee or hotpot, as elderly family members are less likely to adapt to Western food.”
“Airlines have assisted this growing trend with more direct flights connecting second and third tier Chinese cities to popular destination in Asia. While Asia is attractively convenient in terms of flight duration, in addition the airline’s fight for market sure usually equate to extremely affordable airfares. For instance, Hainan Airlines launched a new direct flight from Changsha to Sydney in July last year with a promotional airfare less than US$100.”
Following the Sydney service, Hainan Airlines also connected with Melbourne and Auckland.
“The airline also just announced its application to open routes this year from Chongqing to Los Angeles and New York, continuing its strategy of flying from China’s second tier cities to major international destinations,” said Huang. “Silk Air too is connecting second and third tier cities in China (currently eight) with Singapore, and has just launched a direct flight from Fuzhou.”
“The interpretation of the Chinese ‘family’ segment needs to be redefined. This evolving family travel trend offers new opportunities for the travel industry to target with more creative offerings beyond families consisting of younger parents and small children,” Huang suggests.
“Designing thoughtful options to suit travelling with elderly family members to attract this growing segment is a winning formula,” Huang said in conclusion. “Hotels can incorporate local menus and larger, more comfortable road transfers, and airlines might consider flexible flight packages designed for three to suit an older family unit that includes options for Premium Economy seats (for older parents) and Economy for an adult offspring.”
“This new trend is likely to continue to grow and not just at Chinese New Year, but throughout the year, especially approaching public holidays,” Huang added.
Wego.com provides award winning travel search websites and top ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether from an airline or hotel direct, or with a third party aggregator website.
Wego was founded in 2005 and is headquartered in Singapore with regional operations in Dubai, Bangalore and Jakarta. Investors include Tiger Global Management, Crescent Point Group and SquarePeg Capital. Each month Wego sends flight and hotel booking referrals worth US$1.5B to travel partners.
新加坡，2017年1月10日 – Wego.com，亚太和中东地区领先的旅游搜索网站，今天揭示年轻人主导并带领老年家庭成员在中国新年期间旅行的增长在在中国新年期间旅行的增长。
黄先生解释说：“传统的中国家庭由七个或更多孩子的大家庭组成，他们将在家附近生活和工作。 “但是现如今，孩子的数量已经缩减到只有一两个，然而，家庭的重要性和价值仍然很强，即使生活在相隔很远的地方，“再加上中国有限的年假约七个工作日，可实现的家庭时间的数量比以往任何时候都要少。 “在中国新年休年假等于许多人可以获得更长的假期，而第一优先考虑是把这些时间花在与家人一起。
Wego成立于2005年，总部设在新加坡，在迪拜、班加罗尔和雅加达也设有分公司。投资者包括Tiger Global Management，Crescent Point集团和SquarePeg Capital。 每月Wego给旅行合作伙伴带去价值15亿美元的航班和酒店预订。