Loyalty First In Interactive Banner Advertising From Wego.com

December 16, 2011
, by wego admin

Singapore, December 12th 2011 – The region’s leading travel metasearch site, Wego.com, has created the perfect platform for flight, hotel, credit card and travel related merchandisers to differentiate their products from competitors in the noisy online travel space. Wego users shopping for travel can now see the mileage, points or rewards they will earn by selecting one hotel or flight over another.

The search results pages contain a real-time interactive banner linked to the options displayed showing exactly what the reward accrual would be if the user chose this property or that carrier.

Three reasons why this is significant for media and marketing professionals:

  1. It introduces the reward at the most critical stage in the traveller’s decision-making
  2. It gives advertisers with loyalty schemes a tactical advantage
  3. It enables two or more partners to come together and cross-sell

The first card marketing company to adopt this technology has successfully tied their partner airline’s frequent flyer points to the use of their credit card to book the flights online.

As Wego sees it, this is just about helping its users to make more informed travel choices.
As Craig Hewett, Chief Commercial Officer of Wego explained:

“We are always looking for ways to simplify travel search and this innovation just brings in another element, the reward incentive – in the right way and at the right time.”

Wego’s metasearch technology collates, presents and tracks travel products and deals from around the world. Users then choose from over 350,000 accommodation options and over 500 airlines, including all the region’s low cost carriers, clicking through to the airline, hotel and online travel agents’ sites to book. It is a travel-related advertiser’s perfect multi-channel environment.

The interactive banners are available across Wego’s multiple country sites.

For more information, please contact:
Craig Hewett
Chief Commercial Officer
Email: [email protected]

Ivy Chee
Regional Senior Business Development Manager
Email: [email protected]

About Wego
Considered the ideal site to begin planning travel, Wego.com gives travellers a complete view of available flights, hotels, travel packages and deals from hundreds of travel websites in the time that it takes to search just one. The latest pricing, availability and reviews are shown,  with tools provided to select the cheapest days to fly and to find the best hotel offers. Travellers then simply click through to the partner websites to book.

Wego.com was founded in 2005 by former executives of Intercontinental Hotels Group, Yahoo!, Priceline and ZUJI. Investors include News Digital Media and Tiger Global. In 2010, Wego merged with HolidayIQ.com, an established India based travel content and community site. For more information, please visit http: www.wego.com/about

For media enquiries, please contact:
Caroline Bye
Wego Pte Ltd
Tel : +65 6438 8242
Email: carol[email protected]