Film takes the lead for tourism

February 28, 2014
, by wego admin

“Film and television can often spark the urge to visit the location they were filmed in,” Holte continued, adding: “We saw this just recently after a survey of Australian travellers who cited New York and Europe as their dream Christmas destinations, inspired by film classics. A great example is New Zealand who has very successfully leveraged its natural treasures as the backdrop to the Lord of the Rings and Hobbit movies.”

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