Singapore, 22 November, 2012 – Wego has won the award for Best Social Media Strategy at the Eye For Travel Social Media and Mobile in Travel Asia Awards held in Hong Kong on Tuesday. The win for Wego Indonesia is an acknowledgement that Wego’s local market approach is proving very successful, as the company expands with over 50 country sites in more than 30 local languages.
“Investing time, talent and money into our social media strategies globally has proved crucial to the Wego brand, most notably and successfully from a local perspective within Indonesia,”
Blanca Menchaca, Director of Performance Marketing and Social Media explained.
Wego’s brand has become synonymous with Indonesians as both an inspiration to travel and an invaluable travel search site. As Indonesia currently undergoes a social media and travel revolution the company was recognised for placing a dedicated social media team in place in Jakarta to satisfy the fresh, mobile and very social media savvy Indonesian traveller.
“We’re so proud of the Wego Indonesia team who has created a valuable and appreciated local travel community through our social networks,”
said Graham Hills, Managing Director for Wego Indonesia.
“Through clever home-grown concept activation, local destination advice and inspiring insights, the team’s passion for social media, travel and this country has clearly been key to our success.”
Several very well received local social campaigns have resulted in the emergence of a strong and very interactive travel social community in Indonesia, along with a solid increase in travellers using Wego as their first stop when they think of travel.
“Wego Indonesia tackled a very basic challenge in the Indonesian travellers’ mindset – that there are more destinations than just Bali and Lombok,”
commented Shashank Nigam, CEO SimpliFlying, a leading aviation marketing strategy firm based in Singapore, and judging panel member for the Awards.
“With great passion and social media prowess, the team was able to showcase hidden jewels to the locals, through the eyes of the common traveler. They need to now continue the path they have set upon.”
As a responsible travel industry member Wego is assisting to promote and market hotels, airlines, and the entire Indonesian travel industry by using social media to highlight areas outside of traditional destinations such as Bali, and inspire Indonesians to explore more of the beautiful country they live in.
“In this way Wego has become an ambassador for travel connecting with more than 280,000 social media users and travel lovers within Indonesia alone,”
“We will continue to experiment with new social tactics and tools throughout our global markets from a local perspective, while paying close attention to the key metrics.”
Wego.com is APAC and MENA’s leading travel metasearch engine, operating in over 50 markets worldwide and used by millions of travellers to save time, pay less and travel more. The company provides powerful yet simple to use tools that help travellers research trips, compare prices and book travel online. Wego shows users an unbiased and channel neutral view of travel prices, providing users with a choice of booking direct with a hotel or airline, or via an OTA or aggregator site. In Q3-2012 Wego referred in excess of $1.2 Billion in potential bookings to the websites of its travel partners. Wego.com was founded in 2005 by former executives of Yahoo!, InterContinental Hotels Group, Priceline and ZUJI. Shareholders include Tiger Global Management, News Digital Media and OWW Capital Partners. For more information, please visit https://www.wego.com/about