Singapore, April 5, 2013 – Wego, the leading travel metasearch engine in the Asia Pacific and Middle East has announced today an official partnership with TOMS surrounding its global ‘One Day Without Shoes’ campaign which takes places on April 16.
For the month of April, Wego’s global Facebook pages will encourage fans to leave their footprint by uploading images of their bare feet in any location to help in TOMS’ mission to raise awareness of health and education for children across the world.
On April 16, Wego staff in both Jakarta and at the global headquarters in Singapore, will join TOMS’ ‘One Day Without Shoes‘ worldwide campaign, and spend the day barefoot.
“We’ve long been admirers of TOMS One for One™ program where every shoe purchase equates to a new pair of shoes for a child in need,” said Wego CEO Ross Veitch.
“Wego is a global travel company and we’re keenly aware that many places of beauty we visit and enjoy are also home to many who don’t receive the same opportunities as we do. We’re thrilled that we can participate with TOMS to show our genuine support to raise the awareness of health and education for all children, no matter what their location,” added Veitch.
Images can be uploaded directly to Wego’s Facebook pages at Wego.com, Wego Australia, Wego Singapore, Wego Indonesia, Wego Malaysia and Wego India or to their Instagram or Twitter accounts using the hashtag #WegoBarefoot.
“We are so excited to see Wego support One Day Without Shoes”, says Blake Mycoskie, Founder and Chief Shoe Giver of TOMS. “To have global partners in this effort is humbling and will help bring to life the movement we work toward every day.”
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For more information, contact:
Wego Pte Limited
Email: [email protected]
Tel: +62 3792 0968
Wego.com is the Asia Pacific and Middle East’s leading travel metasearch engine, operating in over 50 markets worldwide and used by millions of travellers to save time, pay less and travel more. The company provides powerful yet simple to use tools that help travellers research trips, compare prices and book travel online. Wego shows users an unbiased and channel neutral view of travel prices, providing users with a choice of booking direct with a hotel or airline, or via an OTA or aggregator site. In Q3-2012 Wego referred in excess of $1.2 Billion in potential bookings to the websites of its travel partners. Wego was founded in 2005 and shareholders include Tiger Global Management and the Crescent Point Group. For more information, please visit https://www.wego.com/about.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.® As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.