The ads aim to communicate the benefits of the travel metasearch model and its all-inclusive ability to display online travel agent rates, as well as direct airline and hotel rates.
Chief marketing officer for Wego, Joachim Holte, said that Wego has “allocated a great deal of resources in developing [the site] to meet personal needs” of customers. He added that through the campaign, the company “felt it was time to introduce the brand to broader audiences through television and YouTube to reinforce that understanding.”
Read more : Marketing-Interactive