Metasearch site, Wego, has linked up with data management platform (DMP), Lotame, to refine its ad target solution for marketers.
According to Wego, by using Lotame’s DMP it will enable marketers to target beyond content and put their messages in front of highly sought after audience groups. Some of these audiences available to advertisers will include individual business, family, frequent flyer and budget travellers.
Read more : www.webintravel.com