Wego Launches Private Marketplace for Travel Advertisers

June 25, 2014
, by wego admin

Wego, a travel search engine, on Wednesday announced the launch of the Wego Private Marketplace to give advertisers access to Wego’s travel audiences via programmatic buying.

Rick Mulia, chief advertising and sales officer at Wego, said in a statement that the company wanted to give ad buyers a way to “access Wego’s inventory and audience in a more automated and efficient manner.”

Read more : MediaPost