Singapore, 10 February, 2014 – Wego, the leading travel metasearch site in the Asia Pacific and Middle East, today launched the Wego Affiliate Network – a powerful new platform and set of tools that enable travel and tourism website publishers to add flight and hotel search features and generate a significant new revenue stream from the resulting activity.
“For many years Wego’s travel metasearch technology has been used by major airports, national tourism boards and large travel portals who have customised and re-branded the Wego experience and offered it as a feature for their own users,” said Allister Barretto, Director of Affiliate Marketing. “The Wego Affiliate Network (www.wan.travel) provides travel and tourism publishers a set of DIY tools to integrate airfare and hotel search capabilities into their sites.”
WAN.travel provides affiliates with a variety of skillfully designed and customisable IAB-sized embeddable search boxes along with a white-labelled version of Wego’s metasearch product. Simple point and click interfaces allow affiliates to theme, brand and localise the widgets and search result pages to suit their site.
More advanced travel publishers seeking a more bespoke integration can make use of the fast and powerful Wego Flights and Hotels APIs. A dedicated development team is consistently adding new features and updates to WAN.travel, much of which is guided by feedback from Wego Affiliates.
Website publishers can monetise their travel-related content using the same powerful technology and comprehensive set of airlines, hotel chains and online travel agents that Wego is renowned for. Wego is perpetually incorporating new travel partnerships into site inventory, which translates into a more comprehensive shopping experience for users and better commercial terms for affiliates using the WAN.travel program.
“Affiliates who have been beta testing the new WAN.travel platform are seeing significantly higher returns compared to common text ads and static display advertising,” Barretto continued. “The gains have been even more significant for sites that attract a higher proportion of users who are in ‘shopping mode’.”
Travel publishers who join the Wego Affiliate Network enjoy the benefits of a dedicated account manager to support them throughout the integration and customisation process and provide ongoing optimisation assistance and recommendations.
The Wego Affiliate Network is available from today at http://WAN.travel
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