Wego expands Asia’s travel search integrating Cathay Pacific and Dragonair

November 4, 2013
, by wego admin

“Carriers are given an option to be able to connect directly to Wego which by-passes the GDS providing a completely personal, direct and engaged connection with their customers,” he said.  “As the carrier becomes the merchant of record for all bookings, they increase top line sales revenue and have the ability of pre-flight sales of their ancillary services. While Low Cost Carriers still represent a smaller part of the Asian aviation industry, a large proportion already embrace the metasearch model, the success of which can be measured by double digit growth rates. Apart from expanding their reach to new target audiences probably one of the most important of all gains for carriers is the direct relationship with the passenger which gives them the Lifetime Value,” Wicks added.

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