Wego appoints Joachim Holte as Chief Marketing Officer

July 22, 2013
, by wego admin

SINGAPORE July 22, 2013 – Wego.com, the leading travel search site across Asia Pacific and the Middle East, today announced the appointment of Joachim Holte as Chief Marketing Officer (CMO). Holte will manage all demand generation and brand marketing activities worldwide including SEO, SEM, display, affiliate and partner marketing, PR, CRM and offline advertising. Holte will report to Wego CEO and Co-Founder, Ross Veitch and has relocated to the Singapore HQ from Australia.

“We think we’ve built a better mousetrap for travel shopping and we have a very loyal base of tech savvy early adopters who seem to agree with us,” said Veitch. “There are however millions of people that don’t yet know that they could be saving time and paying less for their travel if they were using Wego and it’s Joachim’s mission to change that.”


“Joachim brings to the task a formidable track record running online marketing and brand building activity at tremendous scale across multiple industries and markets.”

With 13 years of specialised online experience, most recently as Executive General Manager with the Wotif Group in Australia, where Holte managed the product, marketing and online strategy. Before the Wotif Group he was part of the team that launched and grew retail site Wayfair in Australia as well as leading the online marketing team for Yahoo! in Australia and New Zealand. His career also includes heading up the marketing team of Australia’s largest finance comparison site, Ratecity, as well as a stint at one of Europe’s first product comparison sites; Kelkoo.com.

“Wego is an exciting and powerful proposition in the global travel market: giving travellers more choice, saving them valuable time and ultimately finding them the great travel deals that they are looking for. I’m very excited to have this opportunity to contribute to the creation of a leading global brand,” said Holte.

Find out more about Wego at www.wego.com/about


For more information or interview requests please contact:

Anita Duffin
Wego Pte Limited
Email: [email protected]

About Wego
Wego.com is the leading travel search engine across the Asia-Pacific and Middle East and is used by millions of travellers each month to save time, pay less and travel more. The company provides powerful yet simple to use tools that help travellers research trips, compare prices for flights and hotels across multiple websites and to book travel online. Wego shows users an unbiased and channel neutral view of travel prices, providing a choice of booking direct with a hotel or airline, or via an online travel agent or aggregator. For more information, visit https://www.wego.com/about