Press release
Wego and Singapore Tourism Board sign co-marketing campaign to promote Singapore in the GCC
Dubai, 16 September 2019: Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has partnered with Singapore Tourism Board (STB) Middle East, to drive more travellers from the GCC during the winter season to visit Singapore.
Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing the unique experiences, events and all-year-round activities. Whether you are travelling solo, as a couple, with your family or looking to fuel your adrenaline, Singapore offers a spectacular array of experiences that cater to all your needs.
Singapore’s cleanliness, safety, efficient public transport, world-class attractions and quality products and services have always been attributes that attract GCC tourists to Singapore. Beyond the basics, Singapore has many deeper, inspiring stories and authentic experiences waiting for travellers to discover.
The country is a food paradise with a wide variety of halal cuisine where visitors can enjoy their meals from hawker food stalls, up to the mid-class restaurants or fine-dining restaurants. Singapore is unique because you will not only find Michelin star chefs in fine dining restaurants but also at the street food hawker stalls.
Ms. Beverly Au Yong, Area Director Middle East, Singapore Tourism Board, said: “STB looks forward to our first collaboration with Wego in the Middle East. With the wide variety of specially curated experiences available in Singapore under our brand, Passion Made Possible, we have something for every passion tribe. Whether you are a Foodie, Explorer or Action-Seeker, these activities will provide visitors with unique experiences to embrace their passions with like-minded people in Singapore to celebrate their passions with.
From the world-class galleries and museums including the National Museum of Singapore, the Singapore Art Museum and National Gallery Singapore to the high flying thrills and world’s largest wind tunnel for indoor skydiving at Sentosa, the Universal Studios Singapore™ to the local labels and artisans and the green sanctuaries, this country has everything you’re looking for.
Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “We’re excited to embark this partnership with one of the world’s global metropolis. We saw a 34% increase in the number of bookings to Singapore on our platform in H1 2019 compared to the same period in 2018. Through our partnership with the Singapore Tourism Board, we aim to educate travellers and showcase Singapore’s unique offerings helping holidaymakers plan and book their next trip. We look forward to forging a long-lasting relationship with our partners offering them the best travel experience.”
Singapore being a little red dot on the world map with an area of 721.5km2 and a population of 5.64m attracted 18.5m visitors in 2018. This is a testimony that you should visit this ‘City in a Garden’ to experience what it has to offer. Look out for what Wego has to offer to make your passions possible.