Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is proud to announce a strategic partnership with the Hong Kong Tourism Board (HKTB) to showcase the vibrant culture, world class experiences, and renewed appeal of Hong Kong as a must visit destination for travelers across the MENA region.
This collaboration comes at a time when outbound travel from the region is rapidly growing, especially toward destinations that combine iconic city life, culinary diversity, and rich cultural heritage. With Hong Kong’s continuous efforts in promoting tourism, Wego and HKTB aim to bring the city’s renewed energy and immersive experiences to travelers in the Gulf and beyond.
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “We’re excited to join forces with the Hong Kong Tourism Board to introduce the magic of Hong Kong. From its dynamic skyline and legendary street food to peaceful nature trails and shopping havens, Hong Kong offers something for every type of traveler. As travel demand from the MENA region surges, especially during the summer and holiday periods, this partnership enables us to inspire more people to rediscover Asia’s World City through tailored content, exclusive deals, and seamless travel planning.”
The partnership will include co-branded digital campaigns, influencer collaborations, and targeted storytelling to highlight Hong Kong’s diverse offerings from traditional temples and bustling night markets to Disneyland, luxury stays, and sustainable travel experiences. Wego will leverage its cutting-edge travel search technology and regional reach to connect MENA travelers with customized itineraries and real-time deals.
Becky Ip, Deputy Executive Director of Hong Kong Tourism Board, added: “The Middle East is a key market for us, and we’re delighted to partner with Wego to strengthen our presence across the region. With visa-free access for GCC nationals, effortless connectivity, and an abundance of diverse experiences that beautifully blend East and West, modernity and nature, Hong Kong is a destination that captivates travellers of all ages. The city is uniquely positioned as a gateway to Asia and a premier stop for luxury, leisure, and cultural exploration.”
As Hong Kong continues to welcome global travelers, this collaboration marks a significant milestone in boosting outbound tourism from the MENA region to East Asia.