The real reason why metasearch engines are taking bookings on mobile – the conversion gap

October 28, 2014
, by wego admin

Speaking at the WebinTravel conference in Singapore this week, Ross Veitch, CEO of Asia-Pacific metasearch engine, Wego, says at one point its mobile conversion rates were around a third of those on desktop machines.

The figure is currently coming in at around two-thirds of desktop conversions, says Veitch, but still there is a reasonably significant discrepency between the two – something which generally should be of concern to brands where conversion rates are already low.

Read more : Tnooz