The more things change…and how some things remain the same

September 6, 2013
, by wego admin

If you’ve got the dosh, then spending on marketing is a worthwhile exercise, providing you have your priorities right.

EyeforTravel’s Ritesh Gupta talks to travel meta-search engine Wego’s chief marketing officer Joachim Holte about the challenges facing marketers, the evolution of metrics and how to prioritise marketing initiatives.

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