Targeting the Chinese tourist during Chinese New Year

January 28, 2015
, by wego admin

As Chinese New Year approaches, global tourism entities are scrambling to attract the Chinese traveller to their countries.

According to statistics on Wego, China’s outbound travellers are estimated to exceed 100 million this year and with an overall spending of 140 billion in 2014. Inbound destination marketers around the world are now competing for attention from this lucrative segment.

Read more : Marketing Interactive