The launch of Wego Private Marketplace comes just two weeks ahead of the second annual ATS Singapore event, taking place on 7 July, where Rick Mulia, Wego, chief advertising and sales officer, is set to share insights on programmatic publisher solutions using first party data.
ExchangeWire caught up with Wego to discuss issues in the APAC market, as well as how he sees the region’s programmatic industry developing in the next 12-18 months.
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