Proving that your efforts are paying off isn’t always easy, but Wego is starting to see benefits from a data driven approach. Ritesh Gupta reports
Having a business that is data driven means different things to different organisations. For Joachim Holte, chief marketing officer of metasearch engine Wego “it is entirely about relevance and utility to our customers”.
With over 5 million monthly visitors Wego gathers a lot of data. “This gives us a great opportunity to be more relevant to our users by aggregating our data and presenting it back in a useful way – without being confusing, or overwhelming,” says Holte .
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