Three years ago, Zindagi Na Milegi Dobara (ZNMD) shot most of its sequences in Spain. In fact, the idea of including a flamenco sequence in the movie came from the Spain Tourism Authority. Recently, Shaadi Ke Side Effects promoted Australia as the perfect choice for romantic holidays. Tourism Australia, in partnership with Tourism and Events, Queensland, collaborated with the movie. Earlier, even if a movie was shot abroad, it rarely positioned the location as the perfect holiday destination. However, that’s changing now.
Profit for makers and tourism bodies
According to Joachim Holte, chief marketing officer, Wego (a travel search engine across the Asia-Pacific and the Middle East), “Filmmakers join tourism bodies to maximize the impact a film’s location has on the more adventurous travellers.
Read more : timesofindia.indiatimes.com