Strategic Alliance to Simplify Travel Shopping Experience for Hundreds of Thousands of Handset Users
28th May, 2018, Dubai, United Arab Emirates: Huawei Consumer Business Group (CBG) has partnered with Wego, the largest online travel marketplace in the Middle East and North Africa, to integrate the travel app into Huawei smartphones.
The new Huawei devices in the Middle East will come pre-installed with the Wego app, which will help simplify travel shopping experiences for Huawei device users.
“The world of travel and hospitality has entered a new era of m-commerce, as more than 60% of travellers rely entirely on smartphone applications when making their travel plans. Pre-installing the Wego app into smartphones is part of our continuous efforts to enable these travellers to get the best deals and options when shopping for their holiday,” said Mamoun Hmedan, Wego Managing Director for MENA and India. “Huawei was an obvious choice for us to partner with; given the company’s global pedigree, strong resonance with the customers, and immense R&D capabilities.”
Starting May this year, all Huawei smartphones EMUI 5 and above bundled with the Wego app will be made available across stores in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Kuwait, Iraq, Egypt, Lebanon, Jordan, Morocco, Algeria, Tunisia and Pakistan.
“We are excited for this partnership as Wego has been a market leader, bringing seamless travel services to the MENA region. Now Huawei device users can access Wego through one click as Wego would be available on all Huawei device EMUI 5 and above,” said Managing Director, Huawei Consumer Cloud Services.
Huawei mobile services ecosystem has been simplifying device users’ daily life through technology by providing device user best in class travel services.
“Over the last few years, we have been noticing a significant rise in the number of Wego users on Huawei devices. Interestingly, it has also been noted that Huawei smartphone users tend to spend more on travel than the average Android user,” said Hmedan. “Since Wego and Huawei have quickly grown to become the MENA region’s much-loved brands, entering into a mutually-beneficial partnership was a natural next step towards achieving growth and resonance with new users.”
Wego is the top travel app in the Middle East, Asia Pacific and India – and one of the fastest-growing. The app delivers a fast and easy-to-use experience in 21 languages and currencies. Simply put, it’s where travellers can go to look for the best deals on flights and hotels – quickly, effectively, and independently.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
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For Media Enquires:
Maria Ougarram
Regional PR and Communications Manager
Huawei Consumer Business Group
E-mail: maria.ougarra[email protected]
Jamol Turapov
PR and Communications Manager UAE
Huawei Consumer Business Group
E-mail: [email protected]
Tanu Chopra
Impact Porter Novelli, Dubai
Office: +971 (4) 330 4030 Ext. 426
E-mail: [email protected]
About Wego:
Wego, provides award winning travel search websites and top ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore, Jakarta and Cairo.
For Media Enquiries:
Suha Halaseh
Public Relations Director
Mobile: 00971 50 2825028
Email: [email protected]