In this guest post, Anita Duffin looks at the rewards tourism bodies in Asia stand to gain from welcoming film productions to their shores.

You’d think it obvious really. But it seems that many tourism bodies have been a little slow in grasping the enormous marketing opportunities that can be afforded by welcoming, and even subsidising, film productions in their country.

New Zealand are the clear winners of maximizing a filming location with The Lord of the Rings and Hobbit movies, tying in their national carrier and tourism commission, which welcomes visitors to ‘Middle Earth’. Sheer genius.

So why aren’t more countries doing the same?

Anita Duffin is director of public relations at travel site Wego.com. She is based in Indonesia.

See more : mumbrella.asia

Have Asian tourism boards been slow to embrace movies as a marketing play?