The election period is by and large considered to be a lean season for tourism in India. However, some innovative minds from Gujarat have got together to form a platform to promote General Elections 2014 as a tourism product and turn the tables. While the initiative is a first-of-its-kind in the world, the tourism industry is yet to jump into the bandwagon. TravelBiz Monitor looks at the potential and challenges of Election Tourism.
“As a whole, India’s individual culture and history are major draws for international visitors and will continue to be so. With domestic airlines’ competition intensifying over the past couple of months, travel to India’s regional attractions has become more attractive to foreigners, and it’s possible that we may see an increase in international visitor numbers over the coming year. Whether the elections have been responsible for more foreign visitors or not is difficult to ascertain. However, most searches for Indian destinations by foreign tourists are for Delhi, Bengaluru, Chennai, Hyderabad, Kolkata and Kerala. We see tourists from USA, UAE, Saudi Arabia, Singapore, Malaysia, France, Bangladesh, Qatar, Indonesia, Sri Lanka, Netherlands, Canada and Switzerland searching for these destinations the most,” stated Jackson Fernandez, Managing Director, Wego.com.
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