Deep dive into Asia Pacific online travel market

December 20, 2013
, by wego admin

Asia Pacific travel market ousted Europe to become the world’s biggest regional travel market in 2012, accounting for bookings worth about $320 billion, according to a report by PhoCusWright.

Indonesia’s buoyant economic environment and promise as an online travel market have attracted the attention of many intermediaries: BookPanaroma, EzyTravel, GoIndonesia, Nusatrip (TLabs here), Rajakamar, and Wego Indonesia have all set up operations.

Online penetration in Southeast Asia was 21% in 2012, contributing to a gross bookings worth $9.3 billion. Several local online intermediaries, including Agoda, AirAsia Expedia, AsiaRooms, AsiaWebDirect and Wego, are playing a key role in the rise of online travel.

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