- New Calendar Search to find the cheapest days to fly
- New Popular Search to see the destinations and hotels most frequently viewed
- Bahasa Malaysia, Chinese and English language choices
Kuala Lumpur, March 20th 2012 – Global travel metasearch site Wego has launched Malaysia’s very own dedicated www.wego.com.my accompanied by new and innovative technology to compare the price and availability of flights and accommodation across hundreds of different travel sites simultaneously.
Wego.com.my also contains the new proprietary ‘popular search’ algorithm, allowing users to select from among 350,000 accommodation options, from online industry giants such as Agoda, Expedia, Hotels.com and Booking.com, as well as local and international hotel groups and independents. The listings will appear ranked according to what is ‘Popular with Malaysians’, reflecting what is considered well-priced and placed locally.
To illustrate, on the most frequently searched route from Kuala Lumpur to Singapore on Wego.com.my, the five most popular hotels are:
Source: wego.com.my
This form of presentation appears intuitive to frequent travellers, but is very reassuring to those who don’t travel as often. Hotel Reviews are also aggregated from multiple sites and summarised for each property, displaying the consensual view at a glance.
Wego.com.my also includes the DateWise™ Fare Finder tool enabling users with flexible travel dates to view a graphic calendar displaying the lowest fares over a month for all carriers. For example, on flights from Kuala Lumpur to Singapore this month, DateWise™ presents a graph showing round-trip fares for RM83 with Jetstar Asia Airways or one-way at RM49 with Tiger Airways.
As Ross Veitch, Chief Executive Officer at Wego explained:
“Malaysia’s skies are hyper-competitive with multiple fares in the market for every route. We have found a way to present them in a simple graph so Wego users can save time and pay less for their ticket, just by choosing an alternative date or different airline.”
Once a hotel or a flight selection is made Wego connects the user directly to the partner site to make their booking.
Malaysia was one of the earliest of Wego’s 35 localised sites to go live. It was a priority, not just as one of the company’s largest markets, but because of the continued expansion of the low cost carrier network stimulating demand, particularly on domestic and regional routes. From usage in Malaysia, Wego has seen AirAsia replace Malaysia Airlines as its most frequently searched airline.
Wego witnessed domestic flight searches to Tawau, Tioman and Miri rising and prepared the display of schedules and hotel options accordingly. These destinations have since entered the top 10 domestic searches by Malaysian users.
Wego soft-launched the site late last year, adding Bahasa Malaysia, Chinese or English language options, local currency and local dynamic content. Wego.com.my has since seen a 120 per cent increase in traffic, confirming that the new design is resonating successfully with local travellers.
More Malaysian travel-related partners are to be announced shortly. Wego has also appointed Better Digital Solutions to manage its growing Malaysia-based media sales.
For media information, please contact:
Caroline Bye
Press Office
Wego Pte Ltd
Tel : +65 6438 8242
Email: [email protected]
For advertising information, please contact:
Diana Boo
Better Sdn Bhd
Tel: +603 6203 1800
Email: [email protected]
About Wego
Considered the ideal site to begin planning travel, Wego.com gives travellers a complete view of available flights, hotels, travel packages and deals from hundreds of travel websites in the time that it takes to search just one. The latest pricing, availability and reviews are shown, with tools provided to select the cheapest days to fly and to find the best hotel offers. Travellers then simply click through to the partner websites to book. Wego.com was founded in 2005 by former executives of Intercontinental Hotels Group, Yahoo!, Priceline and ZUJI. Investors include News Digital Media and Tiger Global. In 2010, Wego merged with HolidayIQ.com, an established India based travel content and community site. For more information, please visit http: www.wego.com/about
About Better Sdn Bhd
BETTER is the result of combining passion with the enthusiasm for digital marketing. Founded on April 29th, 2010 through a consolidation of five leading internet solutions companies based in Malaysia, Better today is a complete provider for all digital marketing needs. For more information, please visit http: www.betterdigitalsolutions.com