With not a few eyes turned towards the Philippines, Wego is establishing a foothold in this off-the-beaten-track Southeast Asian country by appointing a dedicated market manager to the Philippines, extending the company’s localization strategy to reach out to travel stakeholders – and in a first, attending the first Philippine Tourism Forum and the 24th Philippine Travel Mart, at the SM Mall of Asia from September 6 to 8.
Holte’s enthusiasm for the Philippines is not unfounded: it’s currently the sixth largest market in terms of search revenue, and seventh in terms of traffic for Wego. The local site,www.wego.com.ph refers about USD 10 million per day in potential bookings to its travel partners.
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