“All of these destinations are culturally impressive in themselves but also they have their own very distinctive food,” Lai added. “We in Singapore and Malaysia have a unique appreciation I believe of culinary tourism and include dining as an influential piece of their travel planning choices.”
Age also seems to be a factor when it comes to food tourism. Almost all of those over the age of 35, which made up 51 per cent of participants, said that they would select their holiday based on the local food options available.
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